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Blog do Coach - Seja um Artista na hora de fazer seu Plano de Negócio ou Projeto de Vida
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19 d maio d 2019

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18

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Seja um Artista na hora de fazer seu Plano de Negócio ou Projeto de Vida


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18 de julho, 2014 | Autor: César Souza | Tópicos: Comportamento
Tags: , ,


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Precisamos de Planos de Negócios “com Alma”, que contenham o espírito do empreendedor. Não se trata de sentar e traçar burocraticamente uma seqüência de ações a serem executadas em um ritual programado, macroeconométrico, sem paixão e sem emoção.

Na hora de elaborar um plano de negócios para a empresa que queremos fundar caso você seja candidato a empreendedor, ou na hora de preparar um plano para nossa carreira temos de ser verdadeiros artistas, colocar nossa alma ali dentro. Fazer daquilo a nossa obra de arte. Esse o ensinamento dos empreendedores de sucesso.

O Brasil é um país de sonhadores. Precisamos evoluir para sermos um país de realizadores de sonhos. Não dá mais para esperar pelo futuro anunciado. Temos de construí-lo. E a alavanca dessa arquitetura é a cultura de empreendedorismo que precisamos criar.

Precisamos criar uma sociedade de empreendedores em vez de empregados. De realizadores de sonhos em vez de sonhadores. Precisamos estimular as pessoas a procurar clientes em vez de empregos. Em vez de apenas tentar advinhar o futuro, invente-o. Sonhar é inventar o futuro. Empreender á caminhar em direção a esse futuro.

No livro Letra Só (Companhia das Letras), Caetano Veloso conta que compôs Menino do Rio por encomenda de Baby Consuelo (Baby do Brasil agora). Ela queria uma música para cantar para um cara que achava bonito, o Peti. “Ele era um surfista aqui do Rio muito meu amigo. Visitava sempre a gente, íamos juntos ao cinema. Um dia, ele foi lá em casa e me lembrei do pedido da Baby. Eu estava com o violão e fiz a música assim, conversando com o Peti e a Dedé na sala. Eu cantava baixinho, só para mim. Ficou pronta em poucos minutos. Mostrei a Baby, que adorou e gravou. Mostrei também para os meninos da minha banda e eles adoraram, por isso eu gravei também”.

A canção mais executada de todos os tempos, Yesterday, de Paul Mc Cartney levou cerca de um mês para ser concluída. O ex-Beatle recebeu um prêmio pelas 6 milhões de vezes que ela foi ao ar nas rádios americanas, 2 milhões de vezes a mais que qualquer outra música. Paul acordou com a melodia na cabeça numa manhã de maio de 1965. Foi até o piano que havia no seu quarto e começou a reproduzi-la. Uma nota levava à outra. Achou que já deviam ter gravado aquilo. Mas ninguém a conhecia.

A música não tinha letra. Paul a chamava de Scrambled eggs (ovos mexidos) e trabalhava na melodia nos intervalos das gravações do filme Help! sempre que havia um piano por perto. Os outros Beatles já estavam familiarizados com ela quando Paul a apresentou oficialmente ao grupo no dia 14 de junho daquele ano. A letra começou a tomar forma numa viagem de férias, nos 300 km que percorreu de carro de Lisboa a Albufeira, no sul de Portugal. Como não conseguiu dormir, Paul ficou matutando na melodia. Achou Yesterday. E os outros versos brotaram a seguir: All my troubles seemed so far away. “Terminei a letra umas duas semanas depois, o que, para mim, é um tempão”, conta Paul McCartney na sua biografia autorizada, Many years from now, escrita por Barry Miles (DBA). “Em geral, John e eu sentávamos e terminávamos numas três horas”.

A composição da famosa dupla Lennon & McCartney costumava ocorrer em surtos. As canções feitas individualmente podiam surgir a qualquer hora, nos bastidores, nas estradas ou nos quartos de hotel. Um dos dois apresentava um bom tema para a letra ou alguns versos introdutórios e o outro vinha com um novo verso, uma idéia para a melodia, como revela Paul: “Aquele instante criativo em que a gente tem uma idéia é fantástico, você é inundado pela certeza de que está certo, é um momento mágico”.

Essa mesma “magia” leva os pintores a criarem obras memoráveis. A Mona Lisa, de Leonardo Da Vinci, o retrato mais comentado da história da Arte, estampa um sorriso misterioso sobre o qual pairam muitas lendas. Segundo Richard Friedenthal, autor de uma biografia ilustrada de Da Vinci, o sorriso aparece em outros lábios pintados pelo mestre. Trata-se do sorriso de Leonardo. “Não é absolutamente um sorriso. É mais um processo da alma: o momento em que um sentimento, um estado de ânimo se eleva e começa a se desprender; fugaz, quase impalpável movimento, da tensão que toma o rosto”.

Friedenthal toca no cerne: a emoção que a obra traduz. Isso é fundamental na hora de tirar o sonho da cabeça e transferi-lo para o papel. Os arquitetos captam essa emoção quando observam o terreno, conversam com os proprietários sobre a casa que imaginam, discutem a funcionalidade da obra e finalmente desenham o projeto ou preparam a maquete. A segunda parte, tirar do papel para a realidade é apenas materializar o sonho interpretado pelo arquiteto, a partir de uma matéria prima que é sempre a mesma, tijolo, cal e areia. O modo de organizá-la é que faz a diferença. Aí entra o toque do “artista”.

Não é preciso ser nenhum artista excepcional para concretizar sonhos. O que não pode é desperdiçar esses momentos sublimes de inspiração. Nem cair no extremo oposto, do fazedor, que sai realizando sem refletir, sem sentir. Velocidade não é correria. Não adianta partir depressa na direção errada.

É necessário identificar antes o essencial, onde concentrar a energia. O “Pulo do gato” não é sair fazendo. É fazer acontecer o que tem de acontecer. Um plano formal ou burocrático não resiste às dificuldades da vida empresarial e aos acontecimentos imprevisíveis da vida pessoal. Fica mecanicista.

Para ter sucesso, defendo um “Plano com Alma”, a corporificação de uma emoção. Para isso, o autor tem que se colocar ali, estar envolvido no projeto. Precisa ter paixão pelo que faz.

Na hora de elaborar um plano de negócios para sua empresa ou um plano para a sua vida, seja um artista. Ponha sua alma ali dentro. Faça daquilo sua obra de arte.

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